arba living
Unit Auditor
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Highland on Briley — Leasing Funnel

Yardi Conversion Ratios | latest period 2026-07 | 9 month(s) on file | Generated July 10, 2026

The full funnel from Yardi: first contacts (by source) → tours shown → applications → approved / denied, with Yardi's own conversion ratios. Native counts, no estimates.

Funnel — 2026-07

49
Leads
first contacts
12
Tours (Shown)
12
Applications
6
Approved
6
Denied
4
Cancels

Conversion Ratios

100%
Gross Conversion
contact → applied
100%
Qualified Conversion
qualified → applied
17%
Net Conversion
net of cancels

History & Trends

Leads (first contacts) by month ▼ 96 (2025-11 → 2026-07)
096193 14512712012516515117513349Nov’25Dec’25Jan’26Feb’26Mar’26Apr’26May’26Jun’26Jul’26
Applications by month ▼ 6 (2025-11 → 2026-07)
02243 181015151937393812Nov’25Dec’25Jan’26Feb’26Mar’26Apr’26May’26Jun’26Jul’26
Net conversion % by month ▼ 76% (2025-11 → 2026-07)
13%54%94% 92%18%28%35%28%40%90%78%17%Nov’25Dec’25Jan’26Feb’26Mar’26Apr’26May’26Jun’26Jul’26

Monthly History

MonthLeadsCallsWebWalk-inEmailToursAppsApprovedDeniedNet %
2025-111452443319131814292%
2025-12127113071917107618%
2026-011202933714291511228%
2026-021252934314231511435%
2026-0316529561119321915228%
2026-0415138431422583728540%
2026-0517551711221383939390%
2026-061331968916233831478%
2026-07494275712126617%